I work with social media constantly in my day job. Advocating the benefits of it in developing professional, digital footprint for employees and managers, I feel that I need to be at the forefront of understanding it. Written context can be difficult as you meet different individuals and you cannot always tell their motives based on how they appear on social media. I call it the looking glass effect. You need to see through the looking glass.

Having worked in a multinational business for several decades, I trust my gut, the same way I trust my gut when I interview and hire people.

People that I consider "my tribe" are typically very genuine, positive, helpful and open. I can sense when people are not as they want to appear. I look at the profiles, the way they interact with others in social media and read the signals from how they communicate and express themselves. Later on, when I think of an issue, a task or a next step, someone's name or profile pops into my mind.

This book is a tribute to the many old towns I had the privilege to visit. They are a mixture of historical sites and buildings, sites worn out by time and yet, making a mark in history just by being there. Someone, at some time in history, valued the doorways and spaces behind them.

I wanted to make these stories come alive while sharing my own. Every time I visited an old town, I took images of doorways and windows knowing that one day I would transform some of them into a book. The poems come with the imagery and the feelings I go through during the journeys. I use a Nikon to photograph and an iPad to write the poems. I created most of the content while flying above the clouds. I always feel a certain freedom during flights and use that time to write or meditate.

• The most important step is to get started. Choose a topic close to your heart, keep it simple and tune out the inner critique.
• Choose a method you are most comfortable with. Digital communication tools give you so many options e.g. create a blog series as a book, join communities to work with, or publish videos, podcasts etc. Instead of writing you can create imagery and quotes. A book can be many things.
• Sketch out an idea, and every time you have an idea, save it on your mobile or other storage device/notebook. I use my mobile voice recorder when I don’t have time to write down thoughts.
• Work with the book idea as a project, with main milestones and a deadline. If you don't have one, it won't happen
• I usually have several topics in my mind, and I choose the one that I feel is the most important one for me personally to share. I start planning ideas years before I complete a project, so there are always 10 more in the pipeline for whenever I have the time.